about Sundling Road
Founded in 2018, Sundling Road had been mostly a one-person shop (with the occasional help of my wife and two sons) based in McFarland, WI, creating custom lake map art, engraved baseball-themed gifts, and other unique items. Each piece is designed and crafted by hand, using a mix of modern tools and traditional craftsmanship. More recently, we have added a number of pet themed items curated, designed, and made by my son Noah - you will see these items marked as Sundling Road by Noah.
The name Sundling Road honors my great-grandfather Axel, who settled on Sundling Rd. in Winter, WI, where his 100+ year old hand-built cabin still stands and we still visit as often as we can. With every item I make, I aim to carry forward that legacy—blending heritage, creativity, and personal meaning into every order.