Founded in 2018, Sundling Road had been mostly a one-person shop (with the occasional help of my wife and two sons) based in McFarland, WI, creating custom lake map art (including the original backlit lake maps), engraved baseball-themed gifts, and other unique items. Each piece is designed and crafted by hand, using a mix of modern tools and traditional craftsmanship.  More recently, we have added a number of pet themed items curated, designed, and made by my son Noah - you will see these items marked as Sundling Road by Noah.

 

The name Sundling Road honors my great-grandfather Axel, who settled on Sundling Rd. in Winter, WI, where his 100+ year old hand-built cabin still stands and we still visit as often as we can. With every item I make, I aim to carry forward that legacy—blending heritage, creativity, and personal meaning into every order.

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Supporting our local community and causes is very important to us.  To help, we donate 25% of Lake Waubesa item sales to the Lake Waubesa Conversation Association.  This Association is dedicated to promoting the preservation, protection and enhancement of the Lake Waubesa ecosystem for all to enjoy.

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We also donate 20% of the sale for any MYBO item to MYBO - the McFarland Youth Baseball Organization.  This non-profit organizes and advances youth baseball for the McFarland community.  I am happy to donate as well as help coach!

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